01 Apr '13, 12pm

3 Hurdles to Facebook Graph Search Success

Facebook believes they can change the way we search by offering a direct look into trends and information within our social networks. This vision has manifested itself into a product known as Graph Search . Facebook claims that this new product will “help users find people that share similar interests, explore your world through photos, and discover restaurants, music and more.” Graph Search has exciting potential since the product puts social discovery and big data analysis into the hands of millions. While these ideas are exciting for social innovation, Facebook still needs to answer to investors about how this search product translates into revenue – a prospect which requires user engagement with commercial intent. Here are 3 big hurdles that the social network will need to clear before it’s off to the races with its users as well as investors.

Full article: http://www.searchenginejournal.com/3-hurdles-to-facebook-...

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