01 Apr '13, 10am

The Marketing Value of YouTube

The Marketing Value of YouTube

Google is also trending towards ranking more "channel results" in the YouTube and Google universal search (e.g. this SERP for “downhill mountain biking”), as well as ranking individual video pages. This channel-focused ranking means that If you have videos that aren’t performing, then they will be dragging down the perceived algorithmic value of the rest of your channel and preventing it (and the videos held within) from ranking as well as they should. Your YouTube channel should, therefore, be “lean and mean,” containing only content relevant and interesting for users who don't necessarily have prior knowledge of your brand. If you integrate this principle into a wider video marketing strategy, it should look something like:

Full article: http://www.seomoz.org/blog/the-marketing-value-of-youtube

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