31 Mar '13, 4pm

SEO Outreach: Gain a Competitive Edge by Running Display Ads

Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance. This process is particularly critical for large companies. Big brands have an inherent SEO advantage that, if leveraged, can lead to unrivaled organic performance. The existence of such advantages sparks debate during every industry conference Q&A session. Usually these debates focus on paid search spend influence, immunity to algorithm updates, etc., most of which are pure noise. So what proven advantages can large companies leverage to gain a competitive edge? Prospecting Quality Lists Most professionals agree targeted outreach is at the core of any successful link building campaign. The process of executing a results-oriented outreach strategy is time consuming (read: expensive). Prospecting and prioritizing relevant, authoritative targets is a critical step in this proces...

Full article: http://searchenginewatch.com/article/2258423/SEO-Outreach...

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