31 Mar '13, 2am

How to build an active list using social media.

Social media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response. It was once thought that social media might replace email as a marketing medium but people began to realize that combining the two could bring greater results for their marketing efforts. Social media marketing and email marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers. As we know, building relationships is the foundation of a successful business. But how do we most effectively combine the two power tools to achieve the desired outcome? Below are some tips and ideas on how to use social media to build a strong, active and profitable email list. 1. Subscription Form – Be sure to add subscription forms when possible to your social pages. Make it as easy ...

Full article: http://www.promotionworld.com/se/articles/article/130206-...

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