31 Mar '13, 12am

As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News via @sengineland

Who determines the value of an advertorial? Just because someone or some company pays for placement on a news site, is it automatically worth less (or worthless) to a potential reader? What about Op/Ed posts that are not paid placements? And what if a newspaper staffer writes a story and a company pays to sponsor or takeover all the advertising on that page? Does it matter which came first, the story or the sponsorship? The Washington Post is being honest in their presentation of their relationship with CTIA. Personally, I’d still want to see it in my search results, and then judge the value for myself. This is a very slippery slope for Google and for other search engines.

Full article: http://searchengineland.com/google-news-keep-sponsored-ou...

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