30 Mar '13, 5pm

Video Snippets Continue to Dominate Google Universal Search Results

Video Snippets Continue to Dominate Google Universal Search Results

Before we take a look at the results, it's important to understand the way Google treats a user query and the type of content it may return for that search. The bottom line is that Google only wants to give the user the absolute best information they have available to them and it also wants to present that information in the most appropriate and convenient way possible. We've talked before about video in Universal Search and how and when it is most likely to appear near the top of the search rankings - the key being the user intent behind the query. The biggest factor by far was the use of 'informational' keywords by the user. For example, a search using the words 'Chocolate Easter Eggs' will return web pages, images and news results on the front page of Google whereas a search for 'How to make Chocolate Easter Eggs' (the 'How to' being the informational bit) will return w...

Full article: http://www.reelseo.com/video-snippets-continue-dominate-g...

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