29 Mar '13, 9pm

55 Percent Of Mobile Search Driven Conversions Occur Within One Hour

Large numbers of people believe that the majority of mobile search activity happens “on the go.” However, according to an extensive new study from Google and Nielsen, the overwhelming majority (77 percent) of mobile search happens at home or work — even when there’s a PC nearby and readily available. These people are choosing to search on their smartphones rather than PCs because of speed and convenience. And most of these users take some sort of near-immediate, follow-up action. In fact, the study found, 55 percent of mobile-search influenced conversions take place within one hour. This finding closely mirrors a now-famous statistic published by Microsoft in 2010: 70 percent of mobile search activity begins and ends – in other words, a decision is made or the objective achieved – within one hour. The new Google-Nielsen study, which focused only on smartphones, offers exte...

Full article: http://searchengineland.com/study-55-percent-of-mobile-se...

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