29 Mar '13, 4pm

The Value of Showing Up on Social Media

The Value of Showing Up on Social Media

That’s an old statistic from 2011. You may remember me writing about it before: 63 percent of U.S. consumers are more likely to use a local business if it has information available on a social networking site. I mention that stat regularly when I’m speaking at Local U workshops about social media for local businesses. And I always sense that the audience immediately asks the same question that I asked when I first heard it: Why would just having a presence on a social networking site compel a consumer to choose a business? We know that there’s not a ton of actual searching on social media sites for local businesses; that still happens primarily on the main search engines . So what are people looking for when they look up a local business on Facebook, Twitter or somewhere else? As soon as I share this stat with the Local U audience, I explain that my guess is that people ar...

Full article: http://www.smallbusinesssem.com/showing-up-on-social-medi...

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