29 Mar '13, 1pm

Google Shopping Visibility Plunges In “Universal Search” Results; Video Stays Dominant

Google Shopping Visibility Plunges In “Universal Search” Results; Video Stays Dominant

Findings from a new study show the visibilty of Google Shopping in Google’s “Universal Search” results dropped significantly after the search engine implemented a new paid inclusion model. Video content also dropped but still remained by far the most dominant source mixed with web page listings. Searchmetrics , a provider of search and social analysis software, conducted the study by analyzing millions of listings to evaluate Universal Search results for videos, images, maps, shopping and news. Google implemented Universal Search in 2007 to offer an improved search experience for users, blending together listings from video search, image search, maps, product results and news. Google Shopping Drops The chart below shows how often each category of listings appeared on a month-by-month basis, in 2012: Google Shopping saw the greatest change in visibility. Shopping results ap...

Full article: http://searchengineland.com/google-shopping-video-univers...

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