29 Mar '13, 1pm

The Mystery of Quality Score

The Mystery of Quality Score

Quality score can be confusing, there’s no doubt about it. Many different factors can affect it, and it can be difficult to determine how to influence it. It’s also in a state of constant evolution, so every time you think you have it down pat, think again. There’s no need to pull your hair out though – I am going to show you what you need to focus on to start seeing more 10’s in your account! (More: Revisiting the Economics of Quality Score: Why QS Is Up to 200% More Valuable in 2013 ) Google defines its Quality Score using the following components: Past click-through rate (CTR) of a keyword Past CTR of a display URL Account history (overall CTR for ads and keywords) Landing page quality Relevance of keywords to ads Relevance of keywords to search queries Geographic performance Performance of an ad on a particular website (this only applies to the Display Network) Perform...

Full article: http://www.wordstream.com/blog/ws/2013/03/29/mystery-of-q...

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