28 Mar '13, 9pm

Mastering PPC: Understanding PPC and SEO

Mastering PPC: Understanding PPC and SEO

Mastering PPC: Understanding PPC and SEO Written by Nicholas Viggiano Add Comment As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search engines but the advertiser is not charged unless someone clicks on an ad. Most often (but not always) PPC is an auction where you compete for position against other advertisers. PPC can allow for much quicker wins in visibility or conversions for advertisers whereas SEO is a long term effort of building a community to help your organic presence. While it can take a long time to rank #1 organically on search engine results pages via SEO, advertisers c...

Full article: http://www.seerinteractive.com/blog/mastering-ppc-underst...

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