28 Mar '13, 7pm

Do You Really Need An Agency To Help Manage Large Campaigns?

Fast forward to today, and the marketing world is exponentially more complicated than it was then (just look at how much more complex Google AdWords is today than it was in 2008, for example). New devices, new channels, new technology, more data and more geographies – this is no longer a task that a few smart folks can handle on their own. So, pick your battles to fight internally and pick up the phone to find great outsiders to help you fight everything else if you need additional resources.

Full article: http://searchengineland.com/do-you-really-need-an-agency-...

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