28 Mar '13, 4pm

How Bromance Became A Big Content Marketing Hit

How Bromance Became A Big Content Marketing Hit

First off, I think it speaks for itself that coming up with a major campaign/promotional idea (be it a holiday package or product) has a much greater payoff than simpler ways of link building and promotion – guest posting for instance. Put in the hard work at the start and watch it pay off later. Identify your audience, product range and something unique that could be done with it. Stay Timely : Holidays/events like Valentine’s are perfect springboards for campaigns like this – but the campaigns that stand out are the ones that go against the grain. The ‘Search for Britain’s Biggest Romance’ might have done okay – but nowhere near as well because where’s the humor in that? Picking a big event and creating something off the back of it is the easiest way of getting the conversation going because everyone can relate to the story. Be a bit controversial: Speaking of humor, a t...

Full article: http://www.searchenginejournal.com/how-bromance-became-a-...

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bbc.co.uk 28 Mar '13, 11am

28 March 2013 Last updated at 11:07 GMT Share this page Delicious Digg Facebook reddit StumbleUpon Twitter Email Print Bit...

Bitcoin miners hit back at botnets

bbc.co.uk 28 Mar '13, 11am

28 March 2013 Last updated at 11:07 GMT Share this page Delicious Digg Facebook reddit StumbleUpon Twitter Email Print Bit...

Secure Your Spot at Search Marketing’s Big Danc...

searchengineland.com 28 Mar '13, 1pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

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domaingang.com 26 Mar '13, 5pm

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The Marketing Value of YouTube

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The Definitive Content Marketing Formula

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