28 Mar '13, 1pm

Creative SEO Tip: Newsjacking

Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking . But to the average small business owner these constant changes are mystifying or even maddening. To small businesses, Google seems to be sending a consistent message: Link building, in all forms, is manipulative and bad. But this can’t be true. We know that Google’s algorithm runs on links at the core. How can there be such a disparity between what everyone knows to be true and the message Google sends to marketers? First Reaction: Give Up on SEO In the face of continuing Google updates and a desire to stay “clean,” most marketers flirt with the idea of giving up on SEO entirely and turn to PPC. PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. PPC should be used for testing new keyword spa...

Full article: http://searchenginewatch.com/article/2258014/Creative-SEO...

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