28 Mar '13, 9am

Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?

Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?

If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals. Facebook is an exciting marketing channel with tons of potential, but it can be a serious challenge. However, recent developments at Facebook may help you (and me) to finally turn the corner on improving performance. The first feature is conversion tracking. How novel, right? Facebook unsuccessfully launched a conversion tracking utility a few years ago. This time around it seems as though it may actually be working. And it is pretty easy to set up – just create your tag, copy and paste it onto the appropriate confirmation page on your website: The one negative so far is that you must associate the conversion pixel/action at the ad level: The second feature is Optimized CPM . This is Facebook’s foray into bid automation. You can set an optimized CPM for actions on ...

Full article: http://searchenginewatch.com/article/2258017/Is-Optimized...

Tweets

What\'s on where - destination:INK (d:INK)

timeoutsingapore.com 05 Apr '13, 4pm

Founded and run by the spacer.gif collective – comprised of local creatives Nabilah Husna, Vanessa Victoria and Charlene S...

Why Facebook Likes Cleantech: Future360 spoke with Bill Weihl, Sustainabilty Guru at Facebook. Facebook partne...

Why Facebook Likes Cleantech: Future360 spoke w...

ecopreneurist.com 29 Mar '13, 11am

When it comes to sustainability initiatives at Facebook, the company is working on two fronts. The first is the company’s ...

5 Steps to Facebook Authority - Whiteboard Friday

seomoz.org 29 Mar '13, 9am

"Hi, I'm Lauren Vacarello, the Senior Director of Online Marketing for Salesforce.com, and today we're going to talk about...

Facebook Nearby Is Now Facebook “Local Search”

searchengineland.com 03 Apr '13, 10pm

Goodbye Facebook Nearby, hello Facebook Local Search. InsideFacebook points out that the company has renamed its mobile ap...

Our partner @blitz_io makes load and performance testing easy. Be sure to check them out now:

Our partner @blitz_io makes load and performanc...

engineyard.com 05 Apr '13, 11pm

Blitz is the leading self-service cloud based load and performance testing platform. Built specifically for developers of ...

Nike's new Tiger Woods ad “Winning takes care o...

golf.com 27 Mar '13, 1am

NEW YORK (AP) -- Maybe winning doesn't take care of everything. Nike is causing a social media storm with its latest onlin...

Nike's new Tiger ad draws critics

golf.com 26 Mar '13, 8pm

NEW YORK (AP) -- Maybe winning doesn't take care of everything. Nike is causing a social media storm with its latest onlin...

Sneak It In Week is April 8-12. Wear your sneak...

facebook.com 28 Mar '13, 1am

JavaScript is disabled on your browser. Please enable JavaScript on your browser or upgrade to a JavaScript-capable browse...

Do you know how your app is doing? Check out our partner @appfirst for performance monitoring:

Do you know how your app is doing? Check out ou...

engineyard.com 29 Mar '13, 6pm

Using AppFirst breaks the look, guess, fix, repeat cycle by uniquely, collecting “miss nothing data” which means applicati...

Tiger Woods ad by Nike draws critics - via @si_...

golf.com 26 Mar '13, 7pm

NEW YORK (AP) -- Maybe winning doesn't take care of everything. Nike is causing a social media storm with its latest onlin...

3 Hurdles to Facebook Graph Search Success

searchenginejournal.com 01 Apr '13, 12pm

Facebook believes they can change the way we search by offering a direct look into trends and information within our socia...

Big Brand Facebook Ad Image #FAILs

Big Brand Facebook Ad Image #FAILs

searchenginewatch.com 03 Apr '13, 9am

It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further a...

@tankhenghua this one. U got plug in it!

timeoutsingapore.com 04 Apr '13, 3pm

First published on 25 Mar 2013. Updated on 3 Apr 2013. ‘I’m thinking of telling my agent I don’t want to read for any more...

[Almost] everything you wanted to know about @A...

timeoutsingapore.com 27 Mar '13, 9am

You know Kumar’s entered the house when a hush falls over Loola’s by Awfully Chocolate, the restaurant at which we’re meet...

Facebook Nearby Is Now Facebook "Local Search" ...

searchengineland.com 07 Apr '13, 5am

Goodbye Facebook Nearby, hello Facebook Local Search. InsideFacebook points out that the company has renamed its mobile ap...