27 Mar '13, 5pm

Mobile Marketing: Connecting With Your Audience on the Move

Mobile Marketing: Connecting With Your Audience on the Move

Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes. This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. Mobile marketing is bringing consumers and marketers closer to that dream. At SES New York , a keynote panel addressed the opportunities of mobile marketing and channels available today for brands to engage with their users as well as what challenges are appearing from this new marketing mix. In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering addition...

Full article: http://searchenginewatch.com/article/2257977/Mobile-Marke...

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