27 Mar '13, 4pm

Agile Marketing Is The Perfect Management Framework For Big Testing

Agile Marketing Is The Perfect Management Framework For Big Testing

I’ve written about agile marketing several times in this column over the years. First, Agile Marketing For Conversion Optimization in 2010, and then, Have You Adopted Agile Marketing Yet? in 2012. Now it’s 2013, and I’m back with this year’s edition of my agile marketing stump speech. Why do I keep returning so doggedly to this topic? It’s More About Talent Than Technology As far as I’m concerned, adopting agile marketing remains the single most valuable thing marketing teams can do to improve their conversion rates . I can’t emphasize that enough. It beats “best practices” hands down. It’s more effective than any tool by any vendor. (And, I say that as a highly enthusiastic vendor in this space.) Because, as Avinash Kaushik so famously said in his 10/90 rule for investing more in talent than technology, modern marketing success is more about your people than anything else...

Full article: http://searchengineland.com/agile-marketing-is-the-perfec...

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