26 Mar '13, 4pm

My Definition of “Social Media Expert” is Different from Social Media Experts…

I say this because I see social media experts: 1.) Publishing valuable, original content on someone else’s domain. I just don’t get this at all. Why would anyone, much less a social media expert, publish their own content in such a way that it creates value for some other domain? If you’re using Quora blogs or Google+ or LinkedIn to publish evergreen content that attracts links and generates long-term value, you’re not getting as much value as the site hosting the content . As I wrote in my article, Where & How to Start a Business Blog , great content should be published on your own domain so that it can serve you for years to come, and because it won’t disappear if and when the site shuts down or changes direction. And if you don’t think that’ll ever happen to your favorite site (that you don’t own), ask yourself how all those people and businesses that built their empire...

Full article: http://www.smallbusinesssem.com/definition-of-social-medi...

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