26 Mar '13, 3pm

5 Mobile SEO Tips from the Google AdWords Team

5 Mobile SEO Tips from the Google AdWords Team

Earlier this month, Google unveiled the biggest changes to the AdWords platform in the last five years in a bold move to make AdWords work in the mobile world we live in today. I recently had a chance to interview the Head of Global Mobile Search Ads at Google about where Google is headed in terms of their mobile search strategy, and why. While we didn’t talk specifically about SEO, many of the mobile search concepts are applicable to both paid and organic mobile search . In my article today, I’d like to summarize for you five key mobile SEO trends to look out for, based on all of the exciting changes that are happening in the world of paid mobile search. 1. Local Organic Search is More Valuable than You Think. One of the main drivers behind the recent redesign of AdWords was that it was getting pretty hard to measure the ROI of mobile search. For example, someone might: V...

Full article: http://www.seomoz.org/ugc/5-mobile-seo-tips-from-the-goog...

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