25 Mar '13, 3pm

Google Streamlines AdWords Rules On Using Trademark Keywords

Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns. With the update, Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords. The update states: “Starting on 23 April 2013, keywords that were restricted as a result of a trademark investigation will no longer be restricted in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea and Brazil. While we will not prevent the use of trademarks as keywords in the affected regions, trademark owners will still be able to complain about the use of their trademark in ad text.” Note the second sentence. This update pertains to bidding on trademark keywords only. The rules restricting the use of trademark terms in ad copy remain in place. Advertisers running AdWords camp...

Full article: http://searchengineland.com/google-streamline-adwords-rul...

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