25 Mar '13, 2pm

Google Shopping Ads: What

Google Shopping Ads: What

In October 2012, Google Product Listing Ads (PLAs) became Google Shopping. With this, Google removed the Google Shopping listings from the organic side of the equation and made them a purely PPC play. Many people, including Danny Sullivan, have noted that Google has now embraced a paid inclusion model. Things have certainly changed, and advertisers need to stay on top of their game to take advantage of new opportunities. In this article, I’ll share some tips we’ve learned related to Google Shopping ads. Before getting started, a few notes on Google Shopping: It’s a feed-based product, and feeds are submitted via Google’s Merchant Center. After linking a feed to a Google AdWords account, the best strategy is to set up a separate campaign for all Google Shopping ads. Google Shopping has both CPC and CPA bidding. The biggest difference is that CPA doesn’t include the ability ...

Full article: http://searchengineland.com/google-shopping-ads-what-weve...

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Google Adds Publisher Opt-Out Tool For Shopping...

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keep calm and keep shopping

keep calm and keep shopping

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eatingzombie.com 31 Mar '13, 4am

Note : Due to hygiene reasons, swimwear is strictly non-exchangeable. We will ensure strict quality checks to preview any ...

5 Mobile SEO Tips from the Google AdWords Team

5 Mobile SEO Tips from the Google AdWords Team

seomoz.org 26 Mar '13, 3pm

Earlier this month, Google unveiled the biggest changes to the AdWords platform in the last five years in a bold move to m...

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"@_KatieOnline: Google Pushes Google Search App...

searchengineland.com 30 Mar '13, 11pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

7 Reasons Why Local Businesses Should Still Buy PPC Ads

7 Reasons Why Local Businesses Should Still Buy...

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Google Surf Boards

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