25 Mar '13, 2pm

7 Reasons Why Local Businesses Should Still Buy PPC Ads

7 Reasons Why Local Businesses Should Still Buy PPC Ads

Many small-to-medium businesses (SMBs) focus heavily on their organic search rankings. After all, it’s “free, ” and if you enjoy a high ranking, you can derive excellent business from it. But, even if your business ranks well in local search (and especially if you don’t), there are great reasons to consider some paid search advertising, aka “PPC.” While I have a reputation as a local search optimization specialist, but I consider myself to be broader in that I am a marketer, period. As such, my philosophy is that companies should promote themselves within as many channels as they reasonably can afford, and they should also go with what works. Local SEO definitely works and works well, but my back-of-the-napkin math indicates that targeting local search results rankings has its limits for a great many of the SMBs out there. In larger metro areas and for more popular busines...

Full article: http://searchengineland.com/7-reasons-why-local-businesse...

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