25 Mar '13, 2pm

Apple Buys Indoor Location Company, What’s It Up To?

We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking. Given the above the acquisition probably isn’t entirely about indoor navigation and competing with Google Maps, as was immediately assumed by many people. WiFiSlam’s original plan was to market not to consumers but to developers who, in turn, could use indoor location to deliver services and content to their customers. Apple may see indoor location as a future part of the iOS platform. WiFiSlam appears to have developed a somewhat novel approach and methodology using WiFi to locate people in interior spaces. However the deal may also have partly been to acquire the tea...

Full article: http://searchengineland.com/apple-buys-indoor-location-co...

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