25 Mar '13, 11am

Pros & Cons of the Top Mobile App Tracking Methods

Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale. A key consideration for app marketers is ad tracking and attribution, which is required to reveal what's working and where to focus marketing spend. But there are challenges associated with choosing a mobile ad tracking solution. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. There is no industry standard for mobile ad tracking so marketers are on their own to make sense of the different technologies and...

Full article: http://searchenginewatch.com/article/2257043/Pros-Cons-of...

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