24 Mar '13, 6pm

The Marketer's Guide to Social Media at SES New York #SESNY

Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community. Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market, understanding your customer’s needs, identifying and connecting with key influencers – just to list a few. Because there’s a wide range of benefits, social media can’t be a siloed program. Marketers must do social marketing , which means putting a plan in place to use social media as a channel to achieve marketing results. To reap the benefits of social marketing, marketers need to integrate social into their existing marketing strategies and programs to build a marketing machine. According to a recent McKinsey report, 63 percent of compani...

Full article: http://searchenginewatch.com/article/2256409/The-Marketer...

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