23 Mar '13, 1pm

What Corporate Blogs Could Learn from the Success of Personal Blogs

I believe this is above all things what kills every corporate blog. Red tape, endless meetings about other meetings, and sign offs from people who will never actually participate in the content creation process destroy the creativity of corporate blogs. The personal bloggers are quick to act. If they have an idea today, by the tomorrow it will be published. The lack of red tape and need for permission has resulted in one of the most creative times in history. What’s the message here? Make art, not marketing material.

Full article: http://www.searchenginejournal.com/what-corporate-blogs-c...

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