22 Mar '13, 3pm

Google Says No To Phone Numbers in PPC Ads, Forcing The Use Of Call Extensions

You may have missed Google’s quiet and brief announcement that starting in April, AdWords ads with phone numbers in the text will be disapproved. Advertisers who want to display phone numbers will have to use the call extensions feature instead. Google states in the announcement, “We are making this change to foster a safer, more consistent user experience across desktop, tablet, and mobile devices.” As others have stated , what this change really does is allow Google to charge for mobile ad engagements as part of its transition to enhanced campaigns. With call extensions, advertisers are charged regular click fees when users click on the “Call” button in their ads. The “Call” button is only displayed on smartphones and can be seen on Google.com search, Voice search, Google Mobile App or Google Maps for Mobile. On desktops, laptops and tablets, ads appear with a phone numb...

Full article: http://searchengineland.com/google-says-no-to-phone-numbe...

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