21 Mar '13, 6pm

How to Generate Leads with a Powerful Content Marketing Strategy

There is a great deal of learning that comes out of a content marketing campaign that can be used for future campaigns, both for content marketing and other channels. Track key performance indicators such as visits, conversions, inbound links, leads generated and social shares generated by each content piece to understand the type of content that performs best. Use those metrics to inform the type of content you create in the future and how, where and when you promote it.

Full article: http://www.searchenginejournal.com/how-to-generate-leads-...

Tweets

Content Marketing vs. PR: What's the Difference?

Content Marketing vs. PR: What's the Difference?

wordstream.com 18 Mar '13, 12pm

I recently spoke with an analyst who had asked me how content marketing is different from traditional PR (public relations...

5 Ways to Get Links Through Content Marketing

5 Ways to Get Links Through Content Marketing

searchenginejournal.com 19 Mar '13, 8pm

Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your onli...

Visual Storytelling: The Key Weapon to Content ...

searchenginewatch.com 23 Mar '13, 12pm

Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally ...

The Definitive Content Marketing Formula

The Definitive Content Marketing Formula

searchenginejournal.com 18 Mar '13, 6pm

It is worth saying that the content marketing community has already embraced the social part of this field and shares valu...

Spring Into A New Content Strategy

Spring Into A New Content Strategy

searchengineland.com 26 Mar '13, 3pm

It’s officially Spring! The time when we all start thinking about websites. No, I’m lying, you’re probably thinking about ...

Shareable Content

Shareable Content

searchenginejournal.com 25 Mar '13, 4pm

However, with multiple outlets and audiences to share with, social media management is often time consuming as it takes ti...

Puppy Dogs and Solar Quotes: An Example of Caus...

renewableenergyworld.com 22 Mar '13, 2pm

Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the num...

SPH snags four awards for mobile marketing: Mar...

straitstimes.com 21 Mar '13, 2pm

Mobile apps by Singapore Press Holdings snapped up several awards for mobile marketing on Thursday evening. The inaugural ...

SEO

seo-theory.com 20 Mar '13, 12pm

SEO ‘Content Marketing’ Opens the Flood-gates to a New Generation of Spam March 20, 2013 By Michael Martinez White Hat SEO...

8 Ways to Use SlideShare for Content Marketing:...

networksolutions.com 14 Mar '13, 5pm

Let me just preface this blog post by saying that SlideShare is owned by LinkedIn . That should already give you a clue as...

Social Media Marketing For Your Small Business

Social Media Marketing For Your Small Business

youngupstarts.com 19 Mar '13, 3am

by Marcela De Vivo Social media presents a range of possibilities for growth for small businesses — for some, it’s a neces...

A 5-Step LinkedIn Marketing Strategy to Grow Your Business

A 5-Step LinkedIn Marketing Strategy to Grow Yo...

networksolutions.com 11 Mar '13, 1pm

If you’ve been thinking about increasing your use of LinkedIn to boost visibility, find new leads, and snag more business,...

Save The Date: The 2013 Reel Video Marketing Su...

reelseo.com 20 Mar '13, 12am

The 2013 Video Marketing Summit: Save The Date! ReelSEO is proud to be the producer of the 2013 Video Marketing Summit, an...

Social, SEO & Content: How to Create a Potent I...

searchenginewatch.com 02 Apr '13, 5pm

Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. De...

User Generated Content and Marketing to the Aff...

searchenginejournal.com 17 Mar '13, 2pm

A great example of this concept is Coca Cola’s Facebook page. The description says “The Coca-Cola Facebook Page is a colle...