21 Mar '13, 4pm

Tips in Setting Up Product Listing Ads

Tips in Setting Up Product Listing Ads

Setting up PLA’s in this way will take a lot of the guessing work out of it, you can control bids at a sku level so that you’re bidding highest on your most profitable products, and you can use the search query at the sky level to help with testing. For testing new feed copy, take a handful of high volume skus and test different title, and description copy and compare the search queries for those skus before the new copy and after. Use this as a guess and check process to figure out what works. It requires a lot of testing and a fair amount of man hours, but PLA’s are here to stay so you better get good at them.

Full article: http://www.searchenginejournal.com/tips-in-setting-up-pro...

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