21 Mar '13, 12pm

When Links Go Bad

When Links Go Bad

When is a link not okay? When will you get a penalty for linking to someone else? When will you get a penalty if someone links to you? This area grows ever more complicated. The old-hands will know this, but those newer to SEO are justified if feeling confused. Interflora UK The Interflora UK site was recently dropped from top position in Google, although it looks like they’ve now returned. As we’ve seen in the past , major brands typically return quickly, because if visitors don’t see a brand they expect to see, then Google looks deficient. According to this excellent analysis by Anthony Shapley , the Interflora site was likely dropped due to an abundance of links coming from regional newspaper sites. These sites contained “Advertorial” content that looked something like this: Whilst similar pages don’t appear to have inbound links to Interflora UK now, it’s clear from An...

Full article: http://www.seobook.com/when-links-go-bad

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