21 Mar '13, 7am

A Guide to Google's Think Insights

A Guide to Google's Think Insights

Last week, Google launched its updated Think Insights website. Maybe one reason it hasn't been written about much is due to what some may have deemed a slow evolution of the concept since we first saw it in 2011. Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader . So when the company sees enough data and user feedback to justify a new iteration, it moves accordingly. Such is the case with the new Think Insights – aimed at providing one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention. The Site In general, and in Google fashion, less is frequently more. The site is clearly built to scale, and the user experience benefits from what I like to call intentional redundancy. Ironically, it's a "don't make me think" approach to good website navigation, offering multi...

Full article: http://searchenginewatch.com/article/2256412/A-Guide-to-G...

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