20 Mar '13, 3pm

A Case Study In B2B SEO Keyword Analysis

A Case Study In B2B SEO Keyword Analysis

Based on a sample set of single visit/keyword queries, we realized that particular content type yielded the poorest visitor experience, as it pertained to bounce rates and pages per visit. Recommendations on layout and usability were delivered to improve visitor experience for that particular content type. The technical evaluation proved to be a bit more difficult investigation. A review of HTML code and site architecture SEO factors revealed only minor issues. But as we evaluated third-party referral reports and the search engine results for long-tail keywords, a duplicate content issue was uncovered.

Full article: http://searchengineland.com/a-case-study-in-b2b-seo-keywo...

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