20 Mar '13, 1pm

Is Human Engagement Google’s New Ranking Factor for 2013? by @kevgibbo via @sewatch

A lot has changed in the search engine optimization (SEO ) industry during the past year. Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. In this new world where human engagement is a growing factor, how can you earn links that will boost the visibility of your website on Google so you're found by your target audiences? And how can you get users to share and link to your content naturally? As I discussed last month during my SES London presentation on this very topic, the key is to create amazing content. You must be: Remarkable Insightful First Creative Useful Unique Agile Prepared to adapt What are Human Engagement and Activity Factors? Forget about search engines for a minute and think about the reason why a piece of content is active (and how users engage with it). Cons...

Full article: http://searchenginewatch.com/article/2255957/Is-Human-Eng...

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