19 Mar '13, 11am

2 Deceiving Facebook Insights Metrics

2 Deceiving Facebook Insights Metrics

If you're like many Facebook Page administrators, you check Facebook Insights for your Page on a regular basis. A lot of insightful data is contained within the Facebook Insights user interface (UI) and even richer data if you make use of the API or a robust social analytics tool. There are also, however, a variety of metrics in the Facebook Insights UI that can be misleading unless you know what the data represents. These metrics relate to Reach and Talking About This and are found within the corresponding tabs in Insights. The reason why these metrics can be misleading is because they are unique metrics, which means daily totals can't be summed to get the total for a week, month, or any other time period. For example, you could have exactly 1,000 people talking about your Page each day in February. That doesn't mean you had 28,000 people talking about your page for the m...

Full article: http://searchenginewatch.com/article/2255600/2-Deceiving-...

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