19 Mar '13, 9am

3 Reasons You Shouldn't Turn Off Paid Search

3 Reasons You Shouldn't Turn Off Paid Search

What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business. The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? " This sparked a lot of debate, and inbound questions from our clients. Our summary, much like a weight loss ad: “Not typical results, your results may differ.” Here are three reasons why you shouldn't stop running a paid search campaign. 1. Brand Awareness Do you know another site, or business, like eBay? Almost everyone knows eBay and what they do. Can you say that for your business? Unless you can, paid search still has a place for you. Also, think about this quote from Avinash Kaushik’s blog from 2012: Re...

Full article: http://searchenginewatch.com/article/2255608/3-Reasons-Yo...

Tweets

3 Reasons to Use LinkedIn PPC

3 Reasons to Use LinkedIn PPC

searchenginepeople.com 19 Mar '13, 5pm

These types of questions often require serious thought. It's not immediately obvious that your customer may be a wine afic...

<3 <3 <3

ecorazzi.com 24 Mar '13, 2am

The quality of this forum has degenerated - Page 3

forums.condosingapore.com 20 Mar '13, 12pm

Here are FIVE suggested rules to make this forum more enjoyable: 1. Never response or post in RED. (My English teacher tau...

Paid Search Beyond Google: Social Media, Bing & Retargeting Ads

Paid Search Beyond Google: Social Media, Bing &...

searchenginewatch.com 20 Mar '13, 11am

Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide ...

How to Estimate the Break-Even Point of Paid Search

How to Estimate the Break-Even Point of Paid Se...

searchenginewatch.com 18 Mar '13, 7am

A few months ago I wrote about the death of paid search and had to sustain the backlash of the paid search community throu...

eBay vs. PPC: Yes, Paid Ads Still Work

searchenginewatch.com 18 Mar '13, 5pm

"Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to d...

06:58: NEW: Due to a MVA at Arlington and Duffe...

winnipegtransit.com 19 Mar '13, 11am

Service Advisory Due to a MVA at Arlington and Dufferin we are unable to make the turn from Eastbound Dufferin to Northbou...

10 Reasons Why You Can't Afford to Miss SpreeCo...

spreecommerce.com 19 Mar '13, 5pm

Ten Reasons Why You Can't Afford to Miss SpreeConf Posted March 19, 2013 by Sean Schofield Comments We’re really excited a...

Five Reasons to Bid on Branded Terms in PPC

Five Reasons to Bid on Branded Terms in PPC

wordstream.com 19 Mar '13, 1pm

Anyone who manages a PPC account is perpetually on the lookout for a “secret weapon” to boost their performance. As a Cust...

10 New Reasons You’re Not Making Money in Domai...

domainshane.com 18 Mar '13, 11pm

10 New Reasons You’re Not Making Money in Domain Investing By ShaneCultra - March 18, 2013 - 3 Comments I know this has be...

The Search Agency Launches Local Search Campaign Management Platform

The Search Agency Launches Local Search Campaig...

searchenginewatch.com 19 Mar '13, 8pm

The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses...

@drgrist

@drgrist

grist.org 19 Mar '13, 9pm

If you’ll forgive me for stating the obvious: Most people don’t understand climate change very well. This includes a large...

10 Tips For A More Effective Paid Search Campai...

searchengineland.com 22 Mar '13, 9pm

Chances are, if you’re reading this you’re either running a cost-per-click (CPC) advertising campaign or are considering i...

Don't Hire Yoda to Run Your Search Marketing

Don't Hire Yoda to Run Your Search Marketing

searchenginewatch.com 18 Mar '13, 9am

When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes Bac...

3 Reasons Why Responsive Web Design is the Best...

searchenginewatch.com 17 Mar '13, 10pm

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core ...