19 Mar '13, 8am

How Can Small E-Commerce Businesses Use SEO To Compete With Sites Like Amazon?

How Can Small E-Commerce Businesses Use SEO To Compete With Sites Like Amazon?

As a small online retailer your life can be pretty tough, especially when you are just starting out. SEO is a tough game to play for anyone, but if you happen to be in a space already covered by a larger retailer (such as the various Amazons of the world) it can be hard to get off the ground. The first step to success is learning to understand your disadvantages. Just as David didn’t attempt to out-muscle Goliath, you shouldn’t try to beat Amazon at their own game (unless you have a few million to invest into the process). So what are your main disadvantages? Authority Amazon sells absolutely everything, and they get referenced and linked to all over the place, from completely irrelevant blog posts (like this one) to mentions in forums and comment threads, to massive sites like the Wall Street Journal. They certainly have a few fairly impressive links and they also have a ...

Full article: http://www.seomoz.org/ugc/how-can-small-ecommerce-busines...

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