18 Mar '13, 12pm

Content Marketing vs. PR: What's the Difference?

Content Marketing vs. PR: What's the Difference?

I recently spoke with an analyst who had asked me how content marketing is different from traditional PR (public relations). I think this is a question that all marketers and SEOs are having to grapple with as SEO evolves. On the one hand, it’s getting harder and harder to rank in the SERPs with low-quality content and spammy links, making real content marketing much more important; on the other hand, the value of the link as we know it is slowly being devalued relative to social currency and co-citation, which owe a lot to word of mouth and good PR. So what’s the difference between PR and content marketing? Is there any? The short answer is yes. Here are some thoughts on how these marketing strategies differ. Content Marketing & PR Evolved from Different Tactics I see content marketing as an extension of an SEO more than an extension of PR. In the past, links were a huge ...

Full article: http://www.wordstream.com/blog/ws/2013/03/18/content-mark...

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