31 Jul '11, 5pm

Do You Cross Promote Your Content?

As Google (and most savvy search engine marketers) have been at pains to point out over the last six months post-Panda – content is crucial. The written word may have taken a backseat to technologies like online video and short burst mobile advertising over the last few years but there has been a very definite movement back towards writing as an online craft. With articles and news pieces assuming even greater importance, it’s time to take another look at how you promote your articles. The likelihood is that Google’s tough new content guidelines have dramatically increased the amount of time you put into your content creation, but have you ramped up your content promotion accordingly? Content marketing is a way of tying together content that has been created for your website with other marketing mediums such as social media in order to increase brand presence. Cross promot...

Full article: http://www.searchmarketingstandard.com/do-you-cross-promo...

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