18 Mar '13, 5am

Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

It's about that time; we're beginning to move out of the dreaded winter season and into warmer weather and actual daylight after 5 p.m. We all know that the winter can be a challenging time, especially when it comes to suffering from ailments such as the dreaded cold and flu. Even Rihanna recently cancelled two of her gigs due to the flu; now that's a shame. Around the beginning of the winter season and New Year, companies should really be looking deep into their PPC campaigns, although it can sometimes be a time when PPC concerns may be thrown to the wayside despite potential. Winter is prime time to start effective campaigns and to be sure that they are going to remain that way for the duration of the year. So, just because you might be under the weather (literally) and it might be pretty cold outside doesn't mean that your PPC campaign should follow suit. Some retailers...

Full article: http://searchenginewatch.com/article/2255286/Flu-Shots-Sy...

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