31 Jul '11, 1pm

Terrific article: your customers ARE comparison shopping: (thanks @LoriMorenohttp) #SEO

Terrific article: your customers ARE comparison shopping: (thanks @LoriMorenohttp) #SEO

No one study can sum up the complexity of consumer behavior in the digital space. But a bird's eye view of various studies can reveal a pattern that says a lot about the roles of both consumers and marketers. Let's start with a few truths. Virtually every consumer is a comparison shopper. No one doubts that comparison shopping sites are highly visible online; NexTag alone pulls in almost 230 million unique visitors a year, and if you add up the combined traffic of top 10 comparison shopping sites, the sum is over a billion, according to Compete.com. Earlier this year, Alterian conducted a study of online purchase behavior in which they found that 95 percent of the online audience across the United States and United Kingdom uses price comparison sites, blogs, or other search related methods at least some of the time in making purchases online. Comparison shopping takes many...

Full article: http://searchenginewatch.com/article/2067566/Comparison-S...

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