30 Jul '11, 5pm

3 Awesome Remarketing Ad Strategies

3 Awesome Remarketing Ad Strategies

Advertisers often worry about the creepy “Big Brother” factor in regards to remarketing . What moral code is an advertiser breaking if their ads follow a user around the Internet? Really, remarketing ads tell users, "I care enough to follow you around until you notice me! I will take the time to mildly stalk you because my product/service is just what you need – you simply may not know it yet!" Typical remarketing campaigns feature “Come Back to (Insert Client Name) – And we’ll give you a great deal!” type of messaging. This directly acknowledges that the user has visited your site, they didn't convert, and you're willing to give them a special offer to come back. If you aren’t trying this creepy/caring tactic, give it a shot. Monitor your click-through rate and conversion rate. If it works for your campaign, keep doing it! If it doesn’t work, try another method. Similarly...

Full article: http://searchenginewatch.com/article/2078245/3-Awesome-Re...

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