30 Jul '11, 2pm

Top 14 Things Marketers Need to Know About QR Codes

Top 14 Things Marketers Need to Know About QR Codes

Small, complex QR codes are the biggest mistake currently being made by marketers. (Microsoft Tag and EZcode formats generally don't have this issue.) Smartphone cameras with resolution less than 4-megapixels can't scan a QR code smaller than about 1"x1". Moreover, without the auto-focus (AF) camera feature, a complex QR code will have the same scanning issue, even if the code is larger. The iPhone 3GS and Blackberry are popular handset examples that lack both of these camera features. Unscannable codes kill and delay the adoption rate for 2D barcode campaigns.

Full article: http://searchenginewatch.com/article/2066777/Top-14-Thing...

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