29 Jul '11, 6pm

Using Product Spotlights to Drive Conversions

Using Product Spotlights to Drive Conversions

Product spotlights are there to convince people to buy stuff . It’s that simple. But you can’t do that without well written promo text, possible price break, and great images. Supporting reviews from loyal customers or product owners and a ticking clock that creates “shopper anxiety” will help create buzz and urge people to make the sale sooner rather than later. Last but not least, a strong video presentation dovetails with the photos to take advantage of the highly visual nature of ecommerce shoppers.

Full article: http://www.searchenginepeople.com/blog/product-spotlights...

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