29 Jul '11, 5pm

DOJ Extends Google-Admeld Acquisition Review: Google has confirmed that the Department of Justice has made a “se...

Google has confirmed that the Department of Justice has made a “second request” for more information from Google, as regulators continue to review the $400 million acquisition of display ad firm AdMeld . The DOJ’s 30-day review period expired Wednesday. “While routine, a second request increases the odds that the Justice Department will ultimately impose conditions on the deal or even file a complaint to block it, though few believe that's a strong possibility,” AdAge reported. It is widely expected that the deal, announced in June, will be approved, with reports indicating that investigators seem to understand the digital advertising space. But the DOJ will take its time determining whether this deal will give Google an anti-competitive advantage in online advertising. “Google is a lot bigger than it was even in 2007 and concerns have been raised that owning AdMeld would ...

Full article: http://searchenginewatch.com/article/2098099/DOJ-Extends-...

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