Why Local Retailers Should Be Using Open Graph Markup

Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing Agencies . As Chris noted, the Forrester report asked and answered this question: “What are the biggest search marketing challenges you expect to face in the next two years?” Today, I’m convinced the findings were not only accurate, they are especially relevant for retailers. Below are the top three challenges the report uncovered: Integrating search marketing with other marketing Understanding new search engine developments Measuring how search impacts your business’ bottom line First, let’s briefly review what’s happened in search over the past year or so. Facebook Open Graph Search On January 15, 2013, Facebook announced its Open Graph Search, and Danny wrote Up Close With Facebook Graph Search , introducing the search box and its in...

Full article: http://searchengineland.com/seo-for-facebook-open-graph-s...

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.@PaulBruemmer explains why local retailers should be using open graph markup – what do you think? [link] @sengineland
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