the real reason ebay's ads don't work:

Dear eBay, Your Ads Don't Work Because They Suck

wordstream.com 13 Mar '13, 11pm

the real reason ebay's ads don't work:

There’s a story making the news this week about how eBay supposedly wasn’t able to make paid search work for them so they stopped using Google AdWords. Ray Fisman, who wrote up the study for Harvard Business Review, said “Their findings suggest that many paid ads generate virtually no increase in sales, and even for ones that do, the sales benefits are far eclipsed by the cost of the ads themselves.” I couldn’t help but laugh when I read this, and I’m sure many of you did as well, because it’s pretty well-known within the search engine marketing community that eBay is the butt of many jokes when it comes to adopting advertising best practices. eBay is probably the world’s biggest abuser of an ad writing tactic in AdWords known as Dynamic Keyword Insertion or DKI. As its name suggests, DKI dynamically inserts the user’s query into the headline of your ad, as follows: When u...

Full article: http://www.wordstream.com/blog/ws/2013/03/13/dear-ebay-it...

Tweets

@Cachivachero » 02 Apr '13, 11pm
Problemas de Ebay con Google Adwords [link] #LMBO
@sudssm » 02 Apr '13, 11pm
#Ebay having problems with its #google #adwords advertisement campaign... lol [link]
@kabobg » 22 Mar '13, 11pm
RT @retailgeek: Dear eBay, Your Ads Don't Work Because They Suck [link] via @larrykim lol!
@sfbook » 21 Mar '13, 7pm
Very funny post about how poor ebay are at running an ad campaign: [link]
@BenjaminMangold » 21 Mar '13, 10am
RT @ppcstrategy: Dear eBay, Your Ads Don't Work Because They Suck [link]
@larosamaria0 » 20 Mar '13, 3pm
Totally agree w/ @larrykim & @Koozai about @eBay not understanding adwords. "Your Ads Don't Work Because They Suck" [link]
@Koozai » 20 Mar '13, 3pm
#epicpost #1 - Dear eBay, Your Ads Don't Work Because They Suck - [link] by @larrykim
@jonaslindblom » 20 Mar '13, 2pm
@RudolfChristian @robsearch Lite roliga exempel från Wordstream [link]
@BrianWerner » 20 Mar '13, 5am
Wow. Pretty ridiculous: Does Google AdWords Work? How eBay Got PPC Dead Wrong | WordStream [link] via @WordStream
@em_maier » 19 Mar '13, 4pm
"Wife - Browse a Huge Selection Now." How eBay misuses dynamic keyword insertion in #PPC campaigns. [link] Too. Funny.
@jasongillikin » 19 Mar '13, 2pm
According to @larrykim eBay Got PPC Dead Wrong | WordStream [link] via @WordStream #ItsNotYouItsMe
@larrykim » 19 Mar '13, 2pm
@jeglin here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@dmeiselman here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@ArtOfInbound here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@IsCool here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@lreyzin @amcafee here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@Ontakt here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@jasongillikin here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@elleci here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@RoseCompanyDC here's the real reason ebay's ads don't work: [link]
@larrykim » 19 Mar '13, 2pm
@RingMarketing here's the real reason ebay's ads don't work: [link]
@Lk_Gupta » 19 Mar '13, 1pm
Whoa! Game on!! "Does Google AdWords Work? How eBay Got PPC Dead Wrong | WordStream [link]"
@nzaiter » 19 Mar '13, 12pm
RT @gokmenaltinkulp: Does Google AdWords Work? How eBay Got PPC Dead Wrong | WordStream [link]
@RikeBehrendt » 19 Mar '13, 8am
eBay says AdWords doesn't work.Your PPC programme simply sucks!Fire your PPC team & get someone who knows their job. [link]
@andrea_sdl » 19 Mar '13, 7am
@vincenzoraimond @webcopywriter @Econsultancy Colpa loro temo... un'analisi corretta la fanno qui [link]
@hiddedebruijn » 18 Mar '13, 8pm
Examples are old, but still worth a read: How eBay Got PPC Dead Wrong | WordStream [link] via @WordStream
@larrykim » 18 Mar '13, 7pm
@bhalligan brian, here's the real reason ebay's ads don't work: [link]
@reeceoneilll » 18 Mar '13, 6pm
Does Google AdWords Work? How eBay Got PPC Dead Wrong [link] via @WordStream -- well done, so many big brands guilty of this
@beefsuprem » 18 Mar '13, 3pm
@veroniquelioret @Viuzfr "Dear eBay, Your Ads Don't Work Because They Suck" [link]
@mattbeswick » 18 Mar '13, 2pm
Love this from Larry Kim about eBay's Adwords findings - [link]
@larrykim » 18 Mar '13, 1pm
@KenRobbins here's the real reason ebay's ads don't work: [link]
@larrykim » 18 Mar '13, 1pm
@craigamanti @HarvardBiz here's the real reason ebay's ads don't work: [link]
@larrykim » 18 Mar '13, 1pm
@myUKPA here's the real reason ebay's ads don't work: [link]
@larrykim » 18 Mar '13, 1pm
@KatharynMWhite @HarvardBiz here's the real reason ebay's ads don't work: [link]
@larrykim » 18 Mar '13, 1pm
@MichaelMcCamish here's the real reason ebay's ads don't work: [link]
@larrykim » 18 Mar '13, 1pm
@PSFK @eBay here's the real reason ebay's ads don't work: [link]
@wallsimon » 18 Mar '13, 10am
RT @kaugesaar: @wallsimon [link] #svSEO
@kaugesaar » 18 Mar '13, 10am
@wallsimon [link]
@ManueleCaddeo » 18 Mar '13, 9am
How #eBay Got #PPC Dead Wrong | isn't #adwords dont work ..[link] via @WordStream
@impulsiv » 18 Mar '13, 8am
RT @koenhpauwels: Dear Ebay: your Google Adwords don't work because they suck: hilarious response to Ebay's article [link] via @WordStream
@AbhigyanShekhar » 18 Mar '13, 3am
Hilarious. AdWords tips. Dear eBay, Your Ads Don't Work Because They Suck. [link]
@jamestolve2 » 18 Mar '13, 3am
Dear eBay, Your Ads Don 't Work Because They Suck Does Google AdWords work? There’s a s #internetmarketing #smallbiz [link]
@davidcarrillo » 18 Mar '13, 3am
Everyone thank @larrykim for telling eBay it is them and not Google AdWords that is broken [link]
@danieljwolf » 17 Mar '13, 6pm
#SEM #drama cc: @dmo - Does Google AdWords Work? How eBay Got PPC Dead Wrong | WordStream [link] via @WordStream
@MenuchaZ » 17 Mar '13, 11am
Ha! Major DKI #fail. Or maybe let's just get right to it and call it abuse. [link] via @WordStream
@YourFatCashCow » 17 Mar '13, 10am
RT @OnlineMarketing: Dear eBay, Your Ads Don't Work Because They Suck #ppc [link]
@DriesBultynck » 17 Mar '13, 6am
Pitching ebay for CPC ads? [link] (at the end)
@jenbrannstrom » 16 Mar '13, 3pm
Hilarious: How eBay Did AdWords Totally Wrong [link] #ppc
@JangoMail » 15 Mar '13, 8pm
Here's a good Friday laugh for everyone: Dear eBay, Your Ads Don't Work Because They Suck [link]
@zkirchin » 15 Mar '13, 4pm
A lesson for @ebay in #AdWords [link]