13 Mar '13, 11am

Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

Let's be real: Microsoft is no stranger to bad advertising campaigns . However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it. It's the Scroogled campaign that paints Google as the creepy guy who stalks you with binoculars and sifts through your underwear drawer, all while setting Microsoft up as the safer, more secure choice. Well played, Microsoft. Or is it? The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. It's to make you afraid of how good Google really is. But is Microsoft "scroogling" itself by pushing a campaign focused on Google instead of touting its own benefits? I think so. Here's how trash-talking your competition comes back to haunt you. You Look Insecure You know in the beginning of the movie when T...

Full article: http://searchenginewatch.com/article/2254185/Psst-Microso...

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