13 Mar '13, 1pm

SEO

SEO

At a minimum, learn the basics of web development. That includes HTML, JavaScript, and CSS. Understanding these three components will go a long way. Learn server-side programming (even basic server-side programming). Whether it’s PHP, ASP.net, etc., understanding how server-side code works, and how webpages are dynamically built, is extremely important. It could save your site one day. Understand the core SEO coding elements and how they can impact your website. For example, meta robots, the canonical URL tag, nofollow, authorship markup, etc. Once you do, you can combine your programming skills with SEO best practices coding-wise. It’s a win-win. Don't solely rely upon SEO tools or software. They are meant to be a starting point for your analysis, and not the end-all. If you generate a report from an SEO tool, you still need to understand what it means, and then take action.

Full article: http://searchenginewatch.com/article/2254147/SEO-Audit-Ti...

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