12 Mar '13, 5pm

VEVO TV Launches, Old-School MTV Type Programming Is Back

For some of you, "old-school MTV programming" might still mean reality shows and maybe even TRL or something. For me, the phrase means 24 hours of music (well, probably 8 of those hours will be commercials, but you catch my meaning). Almost as if in answer to some of the cord-cutting talk going around today , digital music video content provider VEVO is coming to TV with their own channel and everything later this year . The new network will begin online and is available right now on their website, mobile, and consoles. VEVO TV: What's Going On With the Deal With YouTube? Bloomberg is reporting that YouTube is close to a deal with VEVO, spending $50 million on a company valued at $650 million. The new TV channel will not be a part of this deal, as VEVO wants to shy away from dependence on YouTube. VEVO TV will be using "tailored ads" on the new channel, which means viewers...

Full article: http://www.reelseo.com/vevo-tv-launches/

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