15 Sep '18, 8pm

Search Engine Land's Guide to PPC - Search Engine Land

For the purposes of illustration, this guide largely refers to products, features and processes related specifically to Google AdWords. It’s by far the dominant player in the market and tends to lead the market in developing new tools and features. Bing Ads has many of the same functions, as well as some unique ones, and also supports campaign imports from AdWords. Yahoo Gemini is the least mature of the three ad platforms, having launched in 2014 after Yahoo and Microsoft renegotiated their embattled search advertising deal in which Yahoo search ads were served by Microsoft’s ads platform. There are also engines in international markets that have their own platforms, such as Yandex in Russia, Baidu in China and Naver in South Korea, to name a few.

Full article: https://searchengineland.com/guide/ppc

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